Why Your CRM Isn’t Broken—Your Habits Are

Wil Kirwan

Published on: 16/12/2025

Almost every owner I talk to has cycled through multiple CRMs. The first one felt promising. The second one seemed like an upgrade. The third one came highly recommended by YouTube experts. Each time, the pattern repeats. There is a rush of optimism, a few late nights trying to learn the system, maybe a small win or two, and then real life interrupts. The CRM becomes another subscription, another reminder of what you “should” be doing, another thing you avoid opening.